The Value of Using a Digital Marketer Over Hiring In-House

The Value of Using a Digital Marketer Over Hiring In-House

I am using text-to-speech 100% on this article please forgive me I will use spell check at the end.

This one just kind of fell Into my lap here. So why do businesses need a digital marketing strategist? This is a good question and a question that many business owners have and a question that we answer everyday in our agency

You see somewhere along the way I got formed between traditional business owners who have been in business for a while and the way that advertising is done today. To find out when the Gap began it was probably around when the internet was invented and Google AdWords and things like that were used for advertising.

Business owners did okay with Google Adwords they knew that they could throw money at it and normally they would get a desired result or at least a version of their desired result. We have to remember that the only thing that they had prior to the internet was radio TV newspapers and those type of That's Right. There's no way to really track the ROI on those type of ads or even to pinpoint exactly where the leak came from.

So when Google AdWords came out business owners were getting more bang for their buck then they were with traditional advertising, even if they weren't targeting the correct audience or even using negative keywords and things like that to optimize their Google AdWords account.

Then Myspace came out and nobody that was over the age of 30 used it at all. Then Facebook arrived and it took almost a decade before the older generation such as our grandparents and our parents began to use it and when I say our I'm born in 1976 and I'm 43.

When the older generation did begin to use Facebook they did it mainly just to keep up with their grandkids or to reconnect with old war buddies or something like that and they did business traditionally and advertised traditionally. Advertising on Facebook and all of the platforms available continues to grow and transform on a daily basis. This puts additional strain and a huge learning curve on the older generation that has not been involved in Tire time.

When you bring in a digital marketing strategist they normally have their finger on the pulse of the industry that you're in or at least a very similar industry. A digital marketer understands how to retarget how to create audiences how to utilize pixel data and optimized for conversions. The older generation does not.

So the older generation has tried to bring in house younger people to do their Facebook marketing or digital marketing and there is a huge disconnect when you ask an employee to do something who was taught by somebody who doesn't know how to do something you don't always get great results. When you hire a digital marketing strategist or an agency you get somebody who has the same results as you and often you get a team of folks that has the same results in mind as you.

I don't have to explain to you the difference between motivating an employee to do what you want them to do as a business and motivating a paid contract worker to do what you want to do. The contract worker wants your business the following month so they're going to get you results every month. The contract worker or in this case digital marketer also wants a review from you, referrals from you, and truly has your ultimate goal at heart and that's to increase conversions.

When you come when you increase conversions you increase profit and that's the whole goal.

So let's just say that it's not absolutely 100% vital to the life of your business to hire a digital marketer. But when you don't hire a digital marketer it's like you're playing in the NFL or a pro league as a toddler, alone.

What is better Hiring In-House or Hiring a Marketing Agency?

Cons Employee

One marketing manager has a median annual salary of about $62,560. Take this number into consideration when hiring one manager, or multiple marketing specialists full time.
The cost of each campaign will depend entirely on your marketing needs. Crunch your numbers before making a decision.
Skills and experience are limited
More Expensive
It may seem less expensive to hire a single, on-hand employee for your marketing strategy, but expect a long hiring process, training, and guaranteeing that a person fits properly over a set period of time.
Aside from salary, you will be budgeting for office space, benefits (if you choose to offer them), computers, and programs if they need.

Pros Employee

Greater product/service knowledge

Employees are internally accountable
Quicker response times
Marketers are naturally creative and are attracted to diversity. It’s easy for creative minds to get bored. Having an in-house team solely devoted to you may stagnate creativity, given that they are focused on one project, rather than multiple.
In-house marketers, however, will have a deep understanding of your direct competitors.
Tools/software are at your fingertips
More creative control
Less clash of interest
Functionality is vetted internally
The in-house team is, well, in-house. They are the desk or office beside you, which makes for a quick back and forth.
You can have high-profile tasks pushed to the top of the agenda quickly and efficiently if your team drops everything at once.
Internal teams can be overburdened if given too many high-priority tasks at the same time. In this case, however, timelines are more malleable, and your in-house employee will be able to handle a task from start to finish.
You can personally choose the members of your team
In-house employees are paid to live and breath your brand, and to have a keen understanding of your given industry. They are also personally vetted and chosen by your business, rather than an outside source.
It is rare to find an in-house marketer who is adept at all aspects of digital marketing. And if they are, it may be too much work for one person, or one small group of people to handle.

Pros Agency

Very little on-boarding required
Creative ideas are provided upfront (upon signing)
More cost-effective with less upfront investment
You can personally choose the members of your team
Equipped with adequate resources to perform effectively
Get the job done on time
ACCESS TO MARKETING TOOLS/TECHNOLOGY
Creative thinking
They are very exposed
Internal dedication & cultural “buy-in” from employees
Overhead costs are eliminated
Wider range of options for greater variety of functions
No internal training necessary
Valuable “fresh” creative perspective
The agency marketer has several unique client accounts that they work with daily. Their minds are fresh and always moving, given that they are exposed to a wide variety of businesses and industries.
It is, however, possible that they have similar clients that are direct competitors to you, which could lead to a conflict of interest.

Greater skillset diversity for a single cost
Less management time required for more resources
You will need to bring an agency up to speed with your brand or business, even if you are choosing an agency with a good track record within your industry.
Research and pitching need to be done on your end to find an agency that works best for your timeline and set goals. You may end up having to work with multiple boutique agencies -- rather than one all-encompassing one -- in order to get the results you want.
There are (usually) many more skilled individuals on hand. While this does not necessarily mean that their skills are more developed, there is a bigger diversity of skill sets to choose from.
While an agency can be much slower than having a team on-hand, depending on their workload and client list, an agency can have a beneficial ‘outside’ perspective.
You may have to wait your turn, given that they also have other clients on their roster.
Tasks coordination usually happens between a representative from your company and one from an agency. This is the best way to communicate quickly, and fluidly.
There is a pre-set -- and negotiable -- price in place when it comes to an agency.
An agency pays for its own software, tools, tech, and training, which cuts any extra costs on your end.