Social Media Marketing and SEO as it Pertains to Real Estate Agents
- Godaddy Dave Digital
- Apr 1, 2019
- 12 min read
Updated: Jun 16, 2019
Social Media Marketing Works for Real Estate Agents 📷
Social Media Marketing, Real Estate Agents, and now Video Courses that teach us how to make profit from marketing on social media sites like Facebook, Instagram, and YouTube. In Detro, Denver and across these great United States of America, social media marketing for realtors,for real estate agents, and agencies can seem impossible to navigate. That changes RIGHT NOW.
“z can seem impossible to navigate.”
Digital Marketing has changed the landscape
In this blog post we are going to debunk the myth that social media marketing for realtors, real
estate agents, and agencies is impossible to navigate, IT IS NOT. In this educational and entertaining blog we will cover:
Who wrote this blog?
Social Media Marketing
Common Myths
Marketing Agency Tips, and Tricks, Hacks and Secrets
Do it Yourself (DIY) SMM (social media marketing)
How to Outsource Social Media Marketing Campaigns to the Experts
What to Avoid When Considering Enrolling in a Social Media Marketing Course
How Much Does Social Media Marketing Cost
**Bonus**
#1 Hack to get your audience to take action.
#1 Promotional Video Software Used by Agencies Worldwide, and it’s FREE!
Losing Money on SEO?
In Dallas, New York, Arizona, now matter what city and state we ask business owners, doctors, dentist and roofing contractors alike are banging their heads against a brick wall, and it is commonly reported that they are losing money on social media platforms nationwide and beyond.
Spending their nights frantically searching the internet for the social media marketing “secret sauce”. Real estate agents, and salesmen and women nationwide consider enrolling in one of the 1000s of marketing and facebook ads courses, they sign up for YouTube channels, the consider writing blogs, but with only 24 hours in everyday, there just isn't enough time without significant sacrifice.
“Spending their nights frantically searching the internet for the social media marketing “secret sauce””
Let’s be frank, you are not a stranger to significant sacrifice. Sacrifice is what you do, sacrifice is who you are. The problem is that you just don’t have any sacrifice, left, to sacrifice.
Everyone from vacation rental owners, to local small business owners, and back to vacation rentals owners, someone wishes that they had enough time to master one of the course experts’ curriculum on social media marketing. But Time is rare commodity.
Lead generation companies like Home Advisor, Angies List, Porch and Contractor.com try to fill the void by selling leads to construction companies, who often times go through more than 10 leads to get to one signed deal!! The cost of leads for a lead vendor is on average $550 and can be upwards of $2500!! WT?
Again we consider taking social media marketing courses, and we see that the line-up of social media marketing gurus impressive to say the least. Facebook Ads Guru and Amazon Mastermind, Kevin David, with his savage squad of digitaldigitak marketing ninja geniuses. He is leading a complete world take-over and no onenoone even see it coming!!
Over at Think Media, arguably the nation's ONLY Master Elite #1 YouTube Professor of Profit, Sean Cannell at Think Media. The have changed the game and are disrupting the world and the way that it does marketing. They are changing the way the world LIVES!!
In Boston or in Oregon, the best social media marketing is any social media marketing that makes at least 2X profit.
📷
Realtors | Real Estate Agents
Books on any marketing topic newer than 3 years old, are outdated, unless they are in the Ebook form, and the chance of getting information on trends is out of the question.
I guess we could go volunteer, “intern” for one of the major players in the marketing industry for 6 months of intense on the job training, but we would need volunteers to run our day to day operations while we are becoming marketing novices, not fit to even market a broke kids birthday party.
The stress for realtors is at a level 9 in many of the realtors that I speak with. They have to budget for staging a listing, traditional marketing avenues like the mls, , local magazines, international publications, and they have to be available nights and weekends, so that she is able to actually make the sale when the buyers are available. This makes it almost impossible for them to find any time for studying, much less for optimal studying in a quiet place after de-stressing.
Remember if we didn’t have realtors doing realtor things, none of us could EVER move, none of us could ever have investment properties, this means that we would not have additional residual income. Our single source of income is not enough to sustain, and we run out of monet, Without money we lose our car, then our home, then our health begins to fail. Things have deteriorated drastically. We should have found a viable source of social media marketing and facebook ads for our realtors.
Realtors can make or break our entire society, so we must keep them doing realtor tasks, so that we can all live in homes, invest in property, support our families, pay for our cars, get to our jobs and live the life that we have grown accustomed to.,
GoDaddy Dave Pledges that we will use any and all normal; means necessary to do our part in the salvation of our great planet. Here are some actionable steps that you can take right now to ensure that the realtors can be realtors, which we saw just a second ago Realtors are the key to life on the planet as we know it.
Tips to recognizing the top 10 best social media marketing blogs for real estate agents who use Social Media to Marketing, to follow on social media and get inspiration from an active social media. I know that this is a mouthful, but basically, if you want to do something well, identify who is doing well, and do what THEY ARE DOING.
KISS (keep is simple stupid)
Look at this article from a known Authority; Forbes.com
marketing agency social media marketing courses certifications
Seven Social Media Marketing Musts For Real Estate Agents
📷
Kent Clothier ForbesClothierForbes Councils ForbesCouncilsForbes Real Estate Council
Community VoiceCommunityVoice
it is imperative for any real estate agent to use social media in marketing their businesses and listings. And while any realtor can open a Facebook or Instagram account, it's not always as clear how to use social media as a tool to send the right message to the right people at the right time. Here are seven great ways for real estate agents or investors to market on social media.
1. Post photos on Instagram to generate leads.
Instagram is widely considered the perfect social media platform for realtors, and you don't need to be a rocket scientist to figure out why. There are more than 700 million users on Instagram, who reportedly press the "like" button on images about 4.2 billion times per day.
Moreover, Instagram is very user-friendly. Coupled with the fact that it is mainly accessed on mobile devices like smartphones and tablets, you can understand why it leads to higher levels of engagement — increasing views, strengthening branding and if targeted well, creating conversions.
In promoting listings on Instagram, realtors should remember that photos tell the story on this social media platform. As such, it is very important to post beautiful images on Instagram. The use of professional photography won’t hurt, but when DIY-ing, only use filters that make the subject look natural. Sharing 15-second video clips that showcase a house up for sale will also be a part of a winning strategy.
2. Have a presence on Facebook.
Without a doubt, Facebook is the king of social media. With more than 2 billion users worldwide, it is easy to understand why the brainchild of Mark Zuckerberg is the first thing that comes to mind when one hears "social media."
It's easy enough for anyone to set up an account. But how should a real estate agent share content on Facebook?
I prefer the 80/20 rule with my updates: 80% of posts ought to be customer-centric while 20% should be about the business. It also helps the cause of agents to post about happenings in and around their communities like local charity events, school-related activities or even gas prices (especially when they're low). This community-mindedness also helps to position you as a thought leader, rather than just a seller.
3. Tweet to promote listings.
It may not be as widely used as Facebook, but Twitter is still a social media platform that real estate agents should be on. The challenge here is crafting a Twitter timeline that resonates with buyers and aids in lead generation.
The volume of tweets will greatly boost a realtor’s exposure. The more tweets a real estate agent sends out, the more leads can be generated. In addition to sharing listings, there are other types of content or pieces of information worth tweeting, like advice on moving as well as tips for staging and upgrading homes.
Moreover, real estate investors should use the platform to connect with local businesspeople, brands and influencers. Chatting up relevant locals is a time-tested way to become more recognizable in the community and reach more buyers and sellers.
Hashtags are also very important, as people use them to search for a particular topic on Twitter. Agents should use hashtags like the geographic area they operate in, recent events or keywords that their target market may be searching.
4. Make your mark on LinkedIn.
When it comes to professional networking online, LinkedIn is the top platform — not Twitter, and not even Facebook. It has fewer members than Facebook with 467 million users worldwide, but the platform provides a robust marketing and engagement system featuring group discussion boards, private messaging and blogging.
Agents and investors should use LinkedIn to establish their professional reputation online and gain much-needed exposure to local banks, investors and business owners (if you're selling commercial too).
Sharing content including photos of new and exciting projects is one way to do so. A social media-savvy realtor also posts relevant and interesting reports, articles and whitepapers that can be shared online.
5. Be hands-on in your management of social media accounts.
Once you've opened your business social media account, the next crucial step is to post consistently and strategically.
The use of a tool like HootSuite is one way to manage social media accounts without spending too much time. With HootSuite, real estate agents can schedule all their posts in one place and far in advance.
Don't forget to always respond to authentic comments or messages on your social media channels as quickly as possible. This shows and tells future and current clients that you are an engaged real estate agent who is paying attention to feedback and inquiries.
6. Use more videos and photos.
Sharing images and video clips on your social media platforms can also greatly enhance the engagement level of real estate agents online. The good news is that it is very easy to incorporate photos and videos on social media sites with tutorials readily available.
7. Measure social media metrics.
Finally, real estate agents should identify and track their social media metrics to gain a better understanding of which strategies are working and which should be replaced or tweaked. Metrics like the number of "likes" per share, number of followers and level of engagement can guide real estate agents toward what they ought to do with their social media campaigns. Facebook audience insights will tell you which kind of posts generate interest, and which kind lead to unfollows. Follow this wisely.
These seven tried-and-true ways to market on social media should help real estate agents reach out to their target markets and consequently improve their performance.
📷Kent Clothier Forbes Councils
Kent Clothier, a national leader in the real estate investing industry, is the Founder and CEO of Real Estate Worldwide
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