The top 9 marketing tools that every marketer should know exist
- Godaddy Dave Digital
- Jul 22, 2019
- 14 min read
Updated: Jul 22, 2019
Digital marketing is an art and all artists need tools. Instead of paint brushes and canvas marketers use job boards and keyword finders and research marketing tools. We use web designers, logo makers, background erasers, video editing software and a whole tool chest of necessary marketing tools.. In a new business or as a new marketer not knowing where to turn for marketing tools like this or even the marketing tools that you need, things can seem a bit overwhelming. Don't worry
The digital marketing community is a community of generous folks who are willing to share ideas marketing tools tricks and hacks. Once you do just a little bit of research you will find things will get a lot easier and there are a lot of marketing tools at your disposal and friendly helpful people around every corner. I'm going to share with you seven of the top marketing tools that I use these aren't necessarily the best marketing tools on the market they're not necessarily the only free marketing tools or the cheapest marketing tools they're just the marketing tools that so far I seem to rely on the most. There will be paid marketing tools in there and there will be free marketing tools in there. One thing I can guarantee you is each of these marketing tools I actually use and I rely on it heavily. Of course as with any smart marketer each of the marketing tools that I use also have an affiliate program that I take advantage of. If you decide that you like any of these marketing tools and you decide to follow my link to buy them I will receive a commission and I appreciate your purchase. But obviously there's no requirement to buy only if it would benefit you like they benefit you do I suggest that you buy or download any of the software that I suggest. 1. Tubebuddy - Tubebuddy is a competitor with vet IQ who in my opinion or are the top two

YouTube companion software offers available. I only have the paid version of to Buddy. I chose it at the beginning because it was the cheaper option. I have stayed with it since then because I do feel that they are the best option for my situation. Tubebuddy will give you a score on a scale of 50 actionable steps on each one of your videos this is an SEO score and it comes in very handy. I have never gotten a perfect 50 score but normally I am in the range of 46 and up whenever it is time to publish my video. This ranking is very important to show you how you stack up against the competition when it comes to search engine optimization since YouTube is the second largest search engine in the world. Tubebuddy also has a keyword suggestion tool this will show the most suggested keywords for your video and it will also give you a ranking score on each of the ranking keywords to show where those were words Rank and where you rank for those words. This tool combined with the score keeping tool that I told you about a minute ago allows you to optimize the keywords according to each score and according to ranking. This helps whenever you want to seek out less competition and rank for certain keywords that others have overlooked. This also helps when you want to battle it out for the top keywords. Another one of my favorite features of Tube Buddy is that you can research popular and relevant topics prior to recording a video. You can research keywords and competition, you can research search volume and other key metrics that will help you to decide which battles you want to face and which ones you don't even want to enter. This gives you a distinct advantage and always allows you to choose keywords and video topics that you will be able to rank for. Which in the long run helps you with views, view time and Youtube video rank. This is not a complete list on the many powerful and useful features. Inside Tubebuddy. I am considering making a video that will go over these features and a few more of the features if that's something that you are interested in. Please leave a comment below and let me know that you are interested in a full feature TubeBuddy video review and tutorial. Of course if I get enough interest I am happy to make it and I may end up making it anyway just keep your eyes open. I will probably at least research it and see what the interest level is. If you're interested or you know some one who would benefit from a powerful too like Tubebuddy, here's a Free Trial link: channel.social/youtube7 2. Canva

If I had to rank TubeBuddy and Canva on which one was first and which one was the second I'm not sure that I could do it. The truth is both of these play a huge role in my day-to-day operations. I couldn't do one without the other. I would say that both Canva and Tubebuddy are equally important.
Canva is a graphic design software. I made all of the graphics in this post with Canva, using their free version. I mostly use the free version but I have used a month or two of the paid version in the past. The main difference that I know about between the two versions is that the paid version allows you to resize your designs with the click of a button and allows you to download your graphic with a transparent background. You do not have to start over how to make an Instagram post, a Facebook post, a banner, or a YouTube thumbnail. It allows you to do all of those with the click of just one button.

Other than those two, I don't see a huge difference between the paid pro version of Canva and the free version. I usually use the free version and probably out of the 36 months that I've used it or more I've used only 2 paid months of the paid pro version of Canva. I use Canva to design everything digitally. I have used it for all of my social media headers. My Facebook cover photo, my YouTube graphics, my Patreon ($50 to start a membership site) Plur-I-Bus logo, my Pinterest pins my Instagram feed my product graphics and store Graphics website graphics. I use it for almost every graphic that I do. Canva is a very easy to use platform and software. There is not a huge learning curve. They have Graphics available that you can use they have photos and images that you can use. They have great filters that enhance your advertisements or your graphics. They allow you to create Graphics in almost any size from a logo at 150 152 a Facebook Banner to custom sized banners you can create any type of banner almost on Canva. You can also download you're finished product for free. I don't think that you can download images with a transparent background for free on Canva that may be one of their paid features. I use a background eraser whenever I am looking to remove backgrounds it takes just a minute or two and it works just fine for me and of course I use a free version. I use Canva almost everyday. Probably 90 to 95% of all of the graphics that you see on my website or on any of my social media is from Canva. They are an absolute lifesaver and they are a must in any marketers toolbox. You can use Canva at there website through the link below. Canva.com (this is not an affiliate link, I am waiting for approval in their new affiliate program.) Power Director Pro | Quik | Filmora Pro | OpenShot Video Editor As you can see I've listed for different video editing softwares. The reason is I haven't quite made up my mind yet on which one is my favorite or which one I used the most. I'm not sure that all four of these will end up making the cut or even that any of them other than quick well in that and my final toolbox. It just seems that each one has something that I really like but it also has many different things that I don't like about it and this is why I'm still in the market. 3. Quick

Let's start here. Quik is right now my favorite video editing software available. Unfortunately it is not always available or useful for the situation that I need it for. Quick is great 4 putting text into the video at any spot. It is also great for adding random video clips to the video. It is a smart video system and it creates the videos for you and it edits your video clips for you. You don't have a whole lot of control but it does come out with a very good product at the end. Unfortunately for some videos that you are editing it does not allow a lot of control. I have to tell you that quick does absolutely pack a punch and it may end up in my final it probably will end up in my final tool chest as one of my favorite go-to quick video makers. I can pop out my phone and anytime and any spot and create a viable usable product that is above most products on the market and just minutes it's just not right for every situation but I absolutely love it. You can find it on Google play with a search for Quik video editor. I will update this post soon with a link through their parent company Go pro.

4. Openshot Video Editor At the moment this is my go-to for longer videos and for more control over the video in the editing phase. It is open source and free at the time of this post. This is the tool that I will use if I want to piece together full videos or if I want to edit those full videos by cutting and moving around the concept. It's a little bit slow a little bit slow a little bit clunky and it has a bit of a learning curve. I've not been editing videos for more than two years so I don't know all the marketing tools and how to use them so far but it seems a little bit limited with what I know. I am constantly learning and looking at new software and also watching videos on how to use the software that I have so I will get better but at the moment it just seems like this one lacks a little bit so I am still in the market for a full-service video editor or maker. I think what I would like it to have as much automation or artificial intelligence I would like it to be smarter and able to create good videos without a lot of my input. It would be awesome if quick and openshot worked out a project together and somehow combine the two products to make another product. You can grab a copy of OpenShot Video Editing software here. (Non affilliate link) 5. Filmora Pro Filmora Pro is one of the most available video editing softwares on the market. I have only used the free version and at the moment I'm not real pleased with the product. Every time that I get into a product project on filmora Pro it shuts down on me. It seems

more user-friendly than the open shot video editing software but I can't make it through a project without it shutting down. I am learning how to identify and Report bugs but I'm not very good at it yet. So at this point I'm not much help to the femoral Pro crew on how to fix the issue. I do like the platform and I do think that as I got to know it better without the bug it would be my second choice for my first choice even for editing longer videos. Download Filmora Pro free here (non affiliate link) 6. Powerdirector Pro This is the newest video editing software that I have added to my toolbox. I've only used it on my Android device so far but I really like it. The videos that it makes our clean they are easy to make and it seems like I have a lot of control over the finished product. It does produce an HD video. It also cleans up bad video filming so if you found a bad bad video it will help you clean that video up. It does allow for you to add text and effects to your videos. It also allows you to edit or trim videos, it allows you to he's videos together or splice. As I get to use the power director pro software more there's a good chance that it moves into the first position. My only gripe with this one is that you cannot remove their Brandy without moving into the pro version. This may not be a barrier because I think it's this one maybe absolutely worth it.

Again I will put together a video showing you the features of any of these video editing software. Quick open shot Filmora Pro or Powerdirector Pro. Just leave a comment below and tell me which ones or tell me that you would like to see tutorials and how to videos on all of them and I will put them out and if you subscribe to our mailing list you will know when they're launched or if you suck subscribe to our YouTube channel you will get a notification. Start your Free Trial of Power Director Pro here (non affiliate link) WordPress | Wix Website design has become much much easier over the years. There was a time when you had to write code in HTML and things like this manually. It would take quarters hours and hours sitting behind the computer screen writing redundant code. They are absolute artist and I have the patience something that has a lot of patience LOL. Technology has changed and that technology has made building a website very simple. That simply made website is able to compete in Global Market for Google ranking and clients. That technology has made it possible for businesses and entrepreneurs of all types to be able to compete on an almost equal level with the big guys. 7. Wix Wix for the longest time was shunned by professional marketers they would say things like that is not how a professional site is built, they would say that you cannot rank a Wix site on Google. They would say that Wicks did not have features that they wanted are needed. So for the longest time wix was not the go to web designer for web designers.

That is not the case any longer nor do I know that there was any viability to the claims that designers were making against Wix. I have personally used Wix to build websites for more than 10 years. I also built the website that you are on now using wix. I have built other Roofing sites using wix and I have built e-commerce sites using wax. All of which competed equally in the marketplace, ranked on Google or currently still rank on Google for very competitive keywords, they all have great features such as booking, shopping carts, blogs, and many other customizable. One of the best things about a Wix website is that it is easy for a client to also make changes to a website product that they now own. And this gives the client more control at the same time as it gives the client more understanding of the job that you do as a marketer or web designer. This creates a better relationship between you and the client and we have Wix to thank for the usability of their products for all people.

Wix is one of my favorites and I highly suggest it for anybody that is new or that wants an easier platform that is also easier to understand.
One of the best things about Wix is that it is free to build as many websites as you want to do. If you want to have that website at your own domain name you will need to upgrade to the premium version but it also comes with many other features and it's well worth it.
One more great feature that I must mention about which platform is that they have an AI that will absolutely build your complete usable viable website automatically for you. You just answer a couple questions, pick out of a couple different styles, and then press built within minutes you have a complete fully functioning website. This website will stand next to almost any website on the internet and look just as good and function just as well.

8. Wordpress.org WordPress is the other platform that I absolutely love when it comes to using a website builder. I think my favorite feature of Wordpress is that they have millions of teachers. You can get almost any type of Plug-In or add-on for your WordPress website that you can think of. When you add a product for hosting such as namecheap adds even more apps and add-ons and plug-ins to your WordPress site through softaculous. This portal will allow you to even put up ready-made fully functional detail-oriented sites such as directories, crms, link shorteners, Q&A sites, email digital marketing platforms, blogs and a plethora of other options. WordPress has plugins to help you build your site so they have Site Builders and they have blog extensions and they just have so many different add-ons that you don't have to create that makes your life a lot easier.

WordPress does have just a bit of a learning curve. But if you are determined and you are willing to do a little learning, there is a million videos on how to build a WordPress site on every different niche that you can think of. I use both WordPress and wix on a daily basis. They both play a vital role am I dated a business and the day-to-day business of my clients. They both have benefits and features that I really love. I am probably leaning towards WordPress but it's just by a small margin due to its depth. 9. Namecheap Namecheap is my go-to when it comes to buying domain names or two hosting my website. They offer a great price on hosting, they offer good rates on transferring domain names to them so, and they have some amazing software that comes with hosting absolutely free.

Namecheap also has a platform where you can sell or at least list to sell any domain names that you're not currently using or that you no longer have any use for. They have a $10,000 limit on pricing oh, this is the only drawback that I found with the name cheap platform. At first the cpanel or back-end of namecheap may seem a little bit clunky or overwhelming but after a few YouTube videos and a little bit of practice it will feel like home in no time. I used to use GoDaddy as my go-to for all of the services. They have increased their pricing, and it seems like their features are no longer and match for other platforms such as namecheap. I do still have domain names on the GoDaddy platform, on their premium platform, and I also use them to manage a WordPress site four host a WordPress site that I operate. But I'm not sure that I will offer them any new business due to the pricing. But go Daddy was good to me for the longest time I have probably bought more than 400 domain names through them and have sold to domain names through them that has covered almost every penny that I have spent with them. So I do have good things to say about GoDaddy. As you probably noticed I got my name from inspiration that they created. You know Daddy was the first place that I was recognized as eye Pro. When they ask me what name that I want to be recognized as or go by on their platform if seemed a natural fit to become Go Daddy Dave.
You can find me at https://GoDaddy.Pro/Go DaddyDave.
They have been there for me for a long long time and I appreciate everything that they did but sometimes new platforms come along that offer more and you have to do what's right for the business and for the clients. But that's not always what's right for all of the readers. Go Daddy does have exactly what many users and clients are looking for.

This list will not work as your complete guide to everything that you'll need in your whole life as a marketer or is a business owner who is currently digital marketing their own services. But it is a great Bass or platform to start from. Just as you are reading this detailed report to gain insight and information, I also suggest that you find a trusted coach, or mentor to help guide you in your journey.
It is not 100% necessary to hire a coach or to have a mentor, but it will be tough to win the Super Bowl without one. I am Go Daddy Dave
I own and operate GoDaddy day social media and SEO digital marketing company in Baytown Texas. I hope that you found this article informative and useful, if I can be of any help to you or your company in the future please reach out. I'm not only available for paid Services, I'm also available for collaboration and advice. Still feel free to join us in our closed Facebook group through this link. Subscribe to our YouTube channel and be the first to know when we put out how to videos and tutorials or give other hacks tips for software secrets. I'm Go Daddy Dave and until next time, I'm out.
~
Godaddy Dave Social Media and SEO Digital Marketing Company
Keywords
Tubebuddy, digital marketing marketing tools, digital marketing toolkit, digital marketing marketing tools, Baytown Local digital marketing, WordPress, WordPress.org, wix, wix website builder, WordPress website builder, Godaddy, Godaddy Dave, godaddydave social media and SEO digital marketing Company, Baytown SEO digital marketing, video editing software, background eraser software, Filmora Pro, quik video editing software, powerdirector pro video editing software, OpenShot Video Editing software, free video editing software, Canva.com, Canva graphic design software
Comments