Top 10 Things To Do As A Small Business To Increase Your Rank On Google Maps
- Godaddy Dave Digital
- Jun 24, 2019
- 9 min read
Bootstrapping a startup without the planning and preparation that it takes, makes it more challenging to get that small business to a higher level.
Some questions arise on the n the minds of businessmen from all industries too, as they need and want the same thing, to grow their business.
It is wise to avoid cheap, unscrupulous, and Black Hat techniques
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Then we have the tools that the top of the market utilizes are hard work, familial sacrifice, extreme risk and even creates health issues for entrepreneurs to gain share and overtake markets.
The top of the market, the top 10, so to speak shape the entire market that they work inside.
You know they say that 10% of the sales staff is usually responsible for 80% of the sales?
You know they say that 10% of the sales staff is usually responsible for 80% of the sales?
The most important steps to take when optimizing your website for Google Maps Ranking and local search are vital to the success of all local businesses in every market USA.
This is not a scientific list, it’s more like the best of the “make sure to take these 10 steps when building your site" kind of list.
1. Consistency
when you post your NAT on directories, social media, or industry sites, you must be consistent. If you put Ave, for example, do it consistently, avoid avenue, or AVE.
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Always stay consistent with your phone number using a local standard listing number.📷
Mobile Friendly Website
optimizing for the most profitable conversions is just as important as getting potential clients to visit in the first place.
There are plenty of good automation tools that can have significant impact on the ranking of your website, There is also a lot of elbow grease that you will use up in the early days of your business. So roll up your sleeves and let's dig in.
This is a “Times Square, New York City, best places to eat kind of list...” lol
Use social media marketing search engine optimization
2. Social Media
How can social media marketing and SEO help to rank on the first page of Google?
Where to get the best and long lasting backlinks?
3. Backlinks:
Different online companies are offering permanent and long-lasting links at cheap prices. Which can make it very tempting to bend the rules and rank you new website.
Businesses at the top of their market utilize white-hat methods, an old fashioned hand shake, and a phone call to secure extremely targeted hometown relevant backlinks.📷
organize the links properly that they promote indexingIt is important to your success that all the pages are accessible through links starting from the main page.
Plainly stated if you call a professional, you'll find that all real professionals are honest professionals and know WTF they’re doing...lol
How can a Small Business level up?
4. Social Media Marketing
This is the paid version of social media, and it is a factor that is used by Google to rank businesses in Google maps. It is the use of social media for engaging and targeting audiences that has allowed small business to play on the same playing field as the big boys in the market..
This can also help a small business to grow exponentially in short periods of time. Marketing on social media is not the cheapest marketing the world offers, but it is the most effective, trackable, and scalable form of marketing available.
Again plainly stated social media marketing pays you a minimum of 2 times what you put into it when it’s done according to the formula..
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5. Site Design
Proper web design and proper navigation can also allow you to rank well in google maps. Doing the groundwork and optimizing your website from the beginning for ranking in the search engines gives a distinct advantage to the business or product owner.
6. Keyword Research
Do your homework and make sure that you pick a company that actually ranks for the keywords or search terms that they are targeting.
Hire Help.
Hiring experience gives you the advantage of not making rookie mistakes. We all know that when we are rookies, we make big mistakes, especially if we do not have a mentor or coach to keep us in between the lines.
There are a handful of really great web design tools for those of you that insist on doing things yourself.
The top of the list is Wordpress. It has a bit of a learning curve but once you open it up and start to see what it really has to offer, you will fall in love and be completely amazed.
They have a plug-in for basically everything you can imagine and thousands that you would never imagine.
It is recommended that you hit the ole YouTube University and learn as much as you can before you even visit the registrar, for your domain name.
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7. Content
Search Engine Optimized Content -
As it is said that content is king.
it is a major factor behind the ranking of a website or a business on Google, Google Maps, Yahoo and other search platforms. Godaddydave.com is also providing content optimization services Take a look at the different levels available in pre designed packages.
Text, images, charts, Infographic and other info pieces now are counted as content. Every business owner must encompass all forms, not just textual content.
From the point of view of the search engine, content means text, video, infographics, pictures, polls, info cards and other forms.. Google has developed ways, along with things like alt tags to allow them to teach the bots to understand images or and Flash files.
Content also focuses on words that are then used to know if a page is relevant to a search. Therefore, once you have your keywords, you must create textual content for those terms as well as fully
complete the alt tags for all of the images. .
Doing this will increase the chances of being found, and ranked in major search engines like Google.📷
A keyword is what users type in Google to find what they are looking for. They enter a term and then a list of relevant pages appear.
The objective is that some of your pages appear among the first results to gain the most valuable traffic.
The question most asked is, why search terms appear where they appear and how do I rank for them?
It may seem obvious, but what one thinks in terms of keywords does not have to be similar to reality. Think outside the box…
mally, people search intuitively, using simple, more basic words that might be expected. Utilized the google search bar for the different variations of your desired search terms. Get up to the minute reports, on new trends, tools, products and software and deliver on time, with up to the minute accuracy.
Imagine what a punch in the gut, and a huge loss of time and money it would be to work for months to improve your visibility and then discover that you have wrong keywords. That's why it's a good idea to start by finding out what keywords that your direct competitors use; this way you will be sure to move in the right direction from the beginning.
8. Check 404 errors and apply the necessary redirections
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A clean and error-free website, is also vital, but this is an aspect that many website owners overlook, believing that it does not affect organic pGoogle maps positioning they are wrong. .
Neither Google nor users who wish to access your website want to find errors, and end up on a nonexistent page. It is essential to check for errors periodically and repair them as soon as possible. This immediately improves web positioning. 📷
Search engines like to find optimized websites that meet the needs and concerns of their users, and are not keen on their crawlers losing time from the assigned tracking budget bumping into broken pages.
How can you detect and debug 404 errors on your website?
It is as simple when accessing your Google Search Console account , accessing the Tracking section and the Tracing Errors subsection .
As you can see, the tool itself indicates from which URL the 404 error occurs when linking to another page of the web, so i end to end solution.
In Order to Fix These errors, you Have three options:
Fix the link and direct it to a valid URL:
In the eyes of Google, this would be the best option to solve the 404 error, but in practice it is the one that will require the most work from the person who takes care of it.
In the case of internal links, it will be sufficient to access the source pages and replace the erroneous links with those that are valid;
While in the case of external links, it will be necessary to notify the owner or manager of the website that issues the link to modify it so that the Google bot always finds a response code 200 when tracking said URL?
Redirect the wrong URL to the correct one:
This option is the simplest and fastest for the owner of a website, since it consists of performing a 301 redirect from the URL that throws the 404 error to the one that is valid.
If you use WordPress as a CMS it is as easy as installing a plugin to tell crawlers that a URL has been modified and its content has been moved to another, although the best option would be to encode it using the .htaccess file. 📷
Although the reference will still be wrong, both bots and users will end up landing on a visible page with the content they are looking for. The do not run into redirects or the wrong URL.
Although it is a widespread practice among many people who are dedicated to web positioning, it is undoubtedly the worst solution of the three, although sometimes it is inevitable and this is the only available method and we have to apply it.
However, we must bear in mind that this solution, despite not being the most advisable, is always better than leaving 404 error without solution
9. Loading Speed
Have you checked the loading speed of your website?
A major factor that search engines are assessing with increasing emphasis is none other than the loading speed of the web , especially since the arrival of mobile-first indexing implemented by Google.
The immediacy and speed in the consumption of information that prevails in today's society requires quick, concise and accurate results. 📷
Therefore, not only is it enough to create quality content and maintain a correct web architecture, but it is necessary for the website to load fluidly and adapt correctly to any type of device .
To check the loading speed of your website, you can use the PageSpeed Insights tool from Google, Pingdom Tools or GTMetrix , which in addition to offering you the score based on the optimization of your website, also shows suggestions to apply to make it more fast and enjoy better consideration in the face of search engines.
Traditionally it has been said that the optimum loading time of a website is less than 3 seconds, although with the unstoppable advance of technology and the increase in speed offered by mobile networks constantly, it is recommended that it load even more quickly to increase both the web positioning and the conversions of users on our website.
10. Indexed Pages
Pay close attention to indexed pages
The revision of the pages indexed in the search engines is another of the tips to improve the web positioning that many people neglect and that can affect, in a very negative way the results in the rankings. 📷
It is very common that website owners start by getting an attractive design, create content, spread it through social networks, add call to action on their landing pages ... completely forgetting the indexing status and ignoring what the pages are indexed in the search engines.
The idea in this case is very simple: it allows Google to index only the pages that can add value to the user . On many occasions I have found websites that literally had all their indexed pages, including pages, tags, author pages, file pages, useless parameters and other URLs with thin content that provide a null value to the user and that generate content internal duplicate , also wasting a large part of the tracking budget assigned by the search engines.
So, if you want to know how to improve web positioning and optimize the indexing of your pages, enter in Google the command site: followed by the name of your domain to check what URLs are accessible to users.
Afterwards, revise, redirect or remove those pages that are not interesting for the user, proceeds to de-index them by means of the application of the meta-tag "noindex" and blocks the access of the crawlers to them through the robots.txt file . 📷
Having a perfectly optimized web regarding the indexing of URLs and facilitating the work of search engine bots will give you a very important advantage if you want to improve the web positioning and get a larger number of visitors.
GoDaddy Dave
Social Media and SEO Marketing Company, Baytown TX
713-298-0771
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